A smaller marketing budget shouldn't mean a smaller share of buyers.

HomeFio gives every lender — regardless of size — equal placement in front of motivated Delaware buyers at the exact moment they're choosing their financing.

HOMEFIO LENDER MARKETPLACEEQUAL PLACEMENT

Delaware Federal CU

Credit union · Local

30-yr Conv6.125%

Max Monthly Payment$2,850

View offer

1st

First State Bank

Regional bank · Mid-Atlantic

30-yr Conv6.250%

Max Monthly Payment$2,910

View offer

Chesapeake Mortgage

IMB · Independent

30-yr Conv6.375%

Max Monthly Payment$2,985

View offer

Every lender gets the same shelf space. Buyers choose based on rate and terms — not who spent more on advertising.

Equal

Placement for every lender — regardless of marketing budget

Direct

Connection to buyers. Grow your pipeline organically without paying for agent referrals.

Flat fee

One monthly cost. No per-lead pricing. No auction model.

WHAT YOU GET

Compete on what matters — your terms.

On HomeFio, a local credit union and a national lender sit side by side. Buyers see your offer on the same terms as everyone else. No boosted placements. No preferred relationships. Just your best offer.

Deep analytics to build your niche

Track exactly how your offers are performing and converting across different loan types. Use our real-time insights to refine your targeting, optimize your rates, and strategically grow your ideal market segments.

✦ Data-driven growth. Smarter targeting.

A level marketplace — every time

Realtor.com and Zillow sell premium placement to the highest bidder. HomeFio doesn't. Every lender partner receives equal exposure to every buyer in the pipeline.

✦ Your rate wins business. Not your ad spend.

Motivated buyers, not passive browsers

Every buyer on HomeFio has taken a deliberate first step into the financing process. That intent separates them from someone scrolling listings on a Sunday afternoon.

✦ Higher engagement. Closer to a transaction.

Predictable cost. Scalable exposure.

One flat monthly fee gives you continuous access to every buyer in the HomeFio pipeline. As buyer volume grows, your cost per funded loan decreases — without changing what you pay.

✦ No per-lead fees. No surprises.

HOW IT WORKS

Where you fit in the buyer journey.

Buyer enters

Motivated buyer starts a financing application — before searching homes

You appear

Your offer is presented alongside competing lenders

← YOU'RE HERE

Buyer selects

Buyer chooses independently — rate, terms, relationship

Search begins

Buyer shops homes at their approved payment — your rate in every listing

HomeFio coordinates the transaction through closing day

THE HOMEFIO BUYER

Not all buyer leads are the same.

The channel a buyer comes through tells you where they are in the process — and how close they are to needing your product.

TYPICAL PORTAL LEAD

Arrived through a listing search on Realtor.com or Zillow

May be weeks or months from a financing conversation

Lender often introduced through an agent referral

Financing is a step in the process — not the starting point

HOMEFIO BUYER

Arrived specifically to explore financing and understand their buying power

Actively engaged in the financing process before a single showing

Selects their lender independently — no agent influence

Financing is the first step — more time to build the relationship before closing

→Lender introduced late — often after the buyer is already committed to a timeline

→Lender introduced first — more time to earn the business on merit

PARTNER WITH HOMEFIO

Let's talk about your pipeline.

We're selectively onboarding lender partners for the Delaware launch.

HomeFio works with a small number of partners who want to compete for business on the strength of their products — not their marketing spend. Submit your information and Jerry will follow up personally within one business day.

✓Licensed Delaware brokerage — broker of record in place

✓Live Bright MLS listings — real Delaware inventory

✓Conventional, FHA, and VA supported at launch

✓RESPA-compliant flat fee structure — attorney reviewed

✓Limited partner spots — not a mass distribution platform

Jerry McWilliams

Co-Founder, HomeFio

Lender Interest Form

Tell us about your institution and we'll be in touch.

Platform Disclosure: HomeFio operates as a technology platform connecting homebuyers with independent, licensed mortgage lenders. HomeFio is not a mortgage lender and does not originate or fund loans. Lender participation does not constitute an endorsement. All lending decisions are made independently by each participating lender.